AdWords Foundation: Flustered to Fluent
The highly strategic, low-tech course to learn AdWords without opening an account, touching the interface, or spending any $$ on ads
Learn AdWords quickly, without getting lost in a swamp of links and forums.
If you want to:
- Finally understand how AdWords works so that it actually makes sense to you
- Trust yourself to make money and profitable decisions
- Not feel embarrassed or confused when someone’s talking about AdWords goals or reporting
then this course is for you.
I’m sure this is not your first stop in your journey to learn AdWords. There’s a lot of information out there (articles, paid courses, free training...) But let’s be honest - learning about AdWords can be exhausting and difficult.
- It's tough to learn about things that don't physically exist. Without a real world model or visualization, it's hard to understand, to remember, and to know how to take action on it.
- Most training is really dry. Even if it’s good information, your eyes can slide down the page, and you didn’t grasp anything it was actually saying.
- Most AdWords material will tell you what you can do, sometimes it will even how to do it. But they don’t deal with the strategy - the why you should, or when you should. When you push to find out whether the tactics will actually work for you, the answer's always "it depends."
"It depends" is a lazy answer to a lazy question. And we're not going to have any lazy questions in this course. You'll still have to do the work to apply the concepts to your business's specific needs and challenges, but you won't be left without a framework. You'll know what follow-up questions to ask, and how to make decisions that are right for you.
We'll also have physical visualizations to help you form mental pictures and understand key concepts, rather than resorting to cheap stock photography or faceless screen shares that leave you feeling lost.
Whether you...
- work in AdWords directly (even if you're just getting started)
- work with someone who does AdWords (you write copy or build landing pages, etc)
- manage your company’s marketing (working with a vendor, or an in-house team)
...you should know the strategy of AdWords. It will make your job so much easier, and it will make you so much better at it.
Your Instructor
I'm the founder of Paid Search Magic. I have more than 13 years of experience working with AdWords and managing campaigns. I've managed PPC accounts with spend as low as a few hundred dollars a month, and accounts with $50,000 a day in media spend.
PPC is basically a second language for me; I'm auditing accounts and optimizing performance on a daily basis. But I know there's a learning curve, and people get stuck in a swamp of resources without knowing what applies to their own situation.
I want to help you start getting amazing results right away. Lots of people have been doing this for years but still don't know what they're doing or how to turn things around. I'm here to help fix that.
Frequently Asked Questions
Keep learning with bonus material
If you're at the "I don't know what I don't know" stage, you'll find that the more you learn about AdWords, the more questions you'll have. We're going to keep the training really simple to avoid overwhelm, and then give you plenty of tools and resources for when you're ready to explore more in-depth questions.
In addition to the video training, this course includes a printable & fillable Workbook, as well as bonus instructional material with curated links to the best online resources for additional information.
I can't wait to share with you the tools, frameworks and constructs that will help you finally make sense of AdWords and get the results you want for your business growth. See you on the other side!